Instagram Channels is the new feature introduced by Mark Zuckerberg that promises to revolutionize the way content creators communicate with their followers. This tool allows influencers and brands to create thematic channels within their Instagram profile, through which they can share exclusive content and establish a more direct connection with their audience.
the transmission channels are a public messaging tool One-to-many to which creators can invite all their followers and share text, video, and photo updates,” Meta said in a statement.
Instagram channels are created from the selection of topics that interest the followers of the content creator. In this way, you can share publications, videos and photos that are related to the chosen topic and, in this way, content segmentation is achieved that allows followers to easily find what interests them.
The main advantage of this tool is that followers can subscribe to the channel of their interest and thus receive notifications every time new content is published on it. In this way, content creators can maintain a closer relationship with their audience and keep them up to date with the latest news and trends in their topic of interest.
Content creators gaining access to the new feature content creators can send the first message of the new channel from your Instagram inbox. By doing this your followers will see a notification to join to channel.
“Anyone can discover the broadcast channel and view the content, but only followers who join the channel will receive notifications whenever there are updates,” they explain.
From Meta they assured that In the coming months they plan to add new features to these tools. Among them is that the creator of the channel can invite other creators to his channel so that together they can answer questions from their followers or announce collaborations.
“Creators can also use voice memos to share their latest updates and behind-the-scenes moments, and even create polls to get feedback from fans,” reported Meta.
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Source: La Opinion
