“Barbie”: the Greta Gerwig movie which is inspired by the iconic plastic doll, has achieved a significant milestone by becoming the highest-grossing feature film in the history of Warner Bros. With an impressive box office of 1,342 million dollars (equivalent to about 1,240 million euros), it has left behind “Harry Potter and the Deathly Hallows – Part 2”. This data comes from the trusted source Box Mojo Office.
Until now, the title of the studios’ most successful film was held by the film starring Daniel Radcliffewhich in 2011 accumulated 1,341 million dollars during 25 weeks.
For this same week, specifically Wednesday or Thursday, it is anticipated that “Barbie” will become the thirteenth film in history to surpass the mark of 600 million dollars in collection in the United States.
The film, headed by margot robbie in the role of Barbie and ryan gosling In the role of Kenhad already set other records previously, such as the highest-grossing film directed by a solo woman.
Recently, “Barbie” surpassed “Super Mario Bros. The Movie” in revenue at the national box office, consolidating itself as the highest-grossing title of 2023 in North America.
Expectations also indicate that the film will win the title of the highest grossing film worldwide this yearfor which it must exceed the 1.36 billion dollars generated by the film based on the Nintendo character.
The last step necessary for “Barbie” holds the title of the most lucrative film directed by a woman of all time will be to exceed the 1.430 million dollars raised by “Frozen II”, the film directed by Jennifer Lee and Chris Buck.
Soon, “Barbie” will be available on the HBO Max platform. Warner Bros. Pictures has plans to screen it in limited IMAX format starting September 22. Although an official date for its release on this streaming platform has not yet been confirmed, rumors are circulating that it could arrive in late September or early October, after the release on Blu-Ray format and screening with additional content.
On the other hand, Lego A/S garnered great success with its 2014 movie “The LEGO Big Adventure”. Now, its competitor Mattel Inc. has achieved blockbuster status with “Barbie”. According to the CEO of the Danish company, Niels B. Christiansen, there is a possibility that Lego will soon return to the big screen.
“I have to admit, I also want us to get back to telling our stories on film at some point,” Christiansen said in a phone interview. “We are considering this option.”
Added Christiansen: “It’s encouraging to see such strong interest in films geared toward families, and we’re taking note of this as we move forward on our own projects.” It’s worth noting that Lego hasn’t released a movie in theaters since 2019.
In a bid to stay relevant to an audience that is accustomed to screens, the traditional toy industry is increasingly turning to film and digital platforms. Lego has based some of its most successful building block games on movie universes like Star Wars and Harry Potter.
After the success of “The Great LEGO Adventure” in 2014, Lego released three follow-up movies that didn’t achieve the same level of success. While the 2014 film grossed close to $470 million worldwide, around four times its budget, “Barbie” has managed to accumulate $1.34 billion worldwide to date.
The executive director of Lego He noted that the company is in the process of hiring more experts in the digital realm to merge physical toys with the electronic world. The goal is to have 1,800 of these professionals by the end of the year, which represents an increase of close to 40% compared to the end of 2022.
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Source: La Opinion