The Netflix streaming platform is preparing to include advertising for the first time and is analyzing price your new subscription, with ads, between $7 and $9 per month. This is half the price of their most popular ad-free plan of $15.50 per month.
A Bloomberg report said that among the changes it is contemplated to offer about four minutes of ads per hour and will show ads before and during some programs, but not after.
As part of the subscription no ads will be shown on kids’ shows and subscribers will not be able to download content for offline viewing.
The plan is expected to be implemented in at least six markets by the last quarter of the year, with a full launch likely in early 2023.though plans could change, Bloomberg said.
The company’s challenge has been to find the right balance between attracting viewers with a limited budget and offering a non-discordant experience, the outlet said.
In recent days it emerged that the streaming content platform would have chosen Microsoft as its partner to add advertising to its content.
“Microsoft has the proven ability to support all of our advertising needs as we work together to create a new ad-supported offering,” Netflix COO Greg Peters said in a statement.
The decision to include advertising arises from a restructuring caused after losing 200,000 subscribers in the first quarter of the year, the company’s first massive drop in 10 years. To compensate for the damage, it was contemplated to offer a cheaper service and start charging households that share passwords, which is estimated at more than 100,000,000 subscribers with this practice.
“Our revenue growth has slowed considerably…Our relatively high penetration in households, when you include the large number of shared accounts in households, combined in competition, is creating obstacles to revenue growth,” said the company. sign on that occasion.
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Source: La Opinion