Family, interpersonal relationships and committed work are the key values that influence the employment decisions of Latinos, so companies should consider these elements in their hiring and development programs, revealed HR Policy Association and the Latino Worker Project .
“Within the next two decades, the United States will become a ‘minority-majority’ country, a change driven largely by a growing Latino population. This transformation will also reshape the workforce,” said Mike Madrid, Latino vote expert and partner at GrassrootsLab, and co-director of the Latino Worker Project.
The executive vice president of the HR Policy Association, Michele A. Carlin, spoke of the report that emerged after speaking with 150 Latino workers in 15 companies.
“Our conversations with Latino workers yielded fascinating insights into how they view the value proposition of employment. We asked a simple question: what is important to you at work? The answer was complex: core elements of Latino culture influence Latino workers’ attitudes toward work and professional commitment,” Carlin said.
Madrid added that one goal of the report was to understand what attracts Latino workers to large companies, which may be considered out of reach for this demographic.
“We can now offer employers information that helps them better engage with the fastest-growing segment of the workforce,” Madrid said.
Between 2020 and 2030, it is estimated that Latinos will represent 78% of all net new workers, but in 2030 the projection is that 20% of all workers will be Latino.
“Employers will need talent strategies that take advantage of the vast potential of this labor pool,” adds the report sent exclusively to this medium.
The report highlights that a challenge for companies is to understand the diversity of Latino origins and their personal and work experiences.
“Five specific characteristics of the Latino worker (country of origin, regional differences, age, education, and labor force participation) were examined to better understand the complexity of the Latino workforce and its impact on employers,” the report adds. .
Therefore, companies will have to “adapt and expand traditional approaches to diversity and inclusion”; In addition, employers will have to adapt to an atmosphere “with people of different origins, racial, ethnic, religious and cultural groups,” it adds.
Large employers need to “invest in strategies” that make them attractive to Latino workers; as well as designing “talent strategies” based on the values of Latinos.
It will also be important to take into consideration actions with “innovative approaches to close the educational gap for Latinos,” as well as taking into account that Latinas “are an untapped reserve of future leadership talent.”
“Employers must invest in understanding more deeply how the values, experiences and desires of each group impact their attitudes, behavior and experiences at work,” Carlin said.
HR Policy Association (HRPA) is the leading organization representing human resources directors of nearly 400 of the largest employers in the United States, which make up 11 million employees, so it is developing the project looking forward.
Source: La Opinion