The fast food chain Burger King has partnered with Impossible Foods to launch a plant-based, vegan “chicken” sandwich. The product seeks to reach consumers who do not eat meat and is a different attraction for chicken lovers.
Impossible Foods senior vice president of North American sales Dan Greene said this new version, made from plant-based ingredients, will appeal to the burger company’s customers.
“Burger King has proven once again that they know how to offer innovative options that taste great. Working with them to launch our first chicken burger has been a fun way to continue our partnership. We think fans are going to love this new plant-based spin on the original Chick’n Sandwich,” he told Veg News.
According to Impossible Foods, Impossible Chicken Sandwiches, made from plants, they use 49% less land, 44% less water, and emit 36% less greenhouse gases than animal chicken patties.
The main mission of the vegan food company is create viable plant-based alternatives for all animal products by 2035 in an effort to rebuild a better food system for all.
This is not the first collaboration Burger King has done with Impossible Foods. In 2019 the two teamed up to launch the first Impossible Whoppera plant-based version of the iconic burger that’s hit menus across the country.
Similarly, in January 2022, Burger King launched vegan nuggets across the UK as a way to capitalize on the popularity of plant-based diets. On that occasion the product was developed by The Vegetarian Butcher and certified by the Vegan Society.
The new product is available for a limited time at participating Burger King locations in Cincinnati, Ohio and can be ordered omitting the mayonnaise.
Although Burger King has stood out for some successes, according to its consumers, there are also other points where the company has owed, such as the use of harmful ingredients, inappropriate advertising campaigns and treatment of its employees.
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Source: La Opinion